Saturday 28 July 2012

BOOK OF THE DAY: ec·o·nom·ics: a simple twist on normalcy by Kersten L. Kelly

by Kersten L. Kelly






BOOK DESCRIPTION
Professional football players, corporate tobacco advertisers, volatile gasoline prices, and the Cold War all share an undetected commonality—each is an intrinsic part of economics. Though not obvious to the naked eye, each entity shares a pattern with the others. This book helps to shed light on these mutual characteristics. It is an extensive compilation of theories interpreted using supportive examples.

Economics is an enthralling science that encompasses our actions, thoughts, and emotional rationality every day in the unconscious. This book dissects economic theory into bite-size, entertaining snippets that anyone can understand and apply to their daily routines. It is a compelling depiction of history, pop culture, and social movements intertwined with relevant economic trends. Economics is part of daily life, and this book challenges readers to question how and why people make decisions by adding a simple twist on normalcy.

AUTHOR BIO



Kersten L. Kelly is a self-published author of narrative non-fiction and semi-fiction books. She grew up in Munster, Indiana, and currently works in a sales role based out of Chicago, Illinois. She started writing at an early age and graduated from Indiana University with a dual Bachelor's Degree in Economics and Communication & Culture. She then went on to earn a Master's in Business Administration from the Kelley School of Business at Indiana University. She has a passion for learning, teaching, and writing as well as international travel in her spare time. This book is her first piece of published work.

REVIEWS
Like many other reviewers, I'm an informal economics geek so, when given an opportunity to read Ms. Kelly's book, I jumped at the chance. I thoroughly enjoyed both Freakonomics books and correctly deduced that Ms. Kelly would be using everyday applications of economics as the basis of her explanations. This is a good thing in that, like her, I believe most people would find economics more interesting if they could apply it to their own daily lives ... and very beneficial it would be for them if they did! (I won't go into detail on this since it's been covered by other reviewers and why should I spoil your reading?)

The one difference between Ms. Kelly's writing style and that of Freakonomics is her unadulterated exuberance about her subject. Her glee is palpable as is her passion for economics. While some of her writing could be considered unnecessarily basic in presentation, I can see where some people would need that level of detail to understand the concepts being put forth, especially if this is their first introduction to the subject. So if you're looking for an easy-to-understand book on economics, this is definitely worth a read!

--FIVE STARS

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